Media Kit · 2026
Deanna.
@yourspag

I don't make ads. My content blends cinematic visuals, dry observational humor, and authentic storytelling, and it's in group chats before I've refreshed my own notifications.

It's the kind of content people actually want to watch.

Ottawa
Family
UGC Creator
Food
Group Chat Energy
Deanna, @yourspag
2,023
Followers
452.7K
90-Day Views
291K
90-Day Reach
8.6%
Avg. Engagement
About

Hi, I'm Deanna

I'm an Ottawa-based creator sharing motherhood, marriage, travel, personal style, local finds, and the everyday chaos and beauty in between. My content blends polished visuals with dry humor and honest storytelling, whether that's a family outing, a favourite local spot, or the ridiculous reality of life with a toddler (I'm a SAHM).

It's the kind of content that feels relatable, useful, and worth sending to your group chat, and I bring that same approach to brand partnerships: making products and experiences feel like a natural part of the story, never like an ad someone's waiting to skip.

Everyday Ottawa

Local spots, markets, and small businesses shown the way a friend would recommend them.

Real Family Moments

Unfiltered parenting and family life. Always relatable content over aspirational.

UGC & Product Integration

Native-feeling product content built for both organic reach and paid/whitelisted usage.

Personality and Polish, Built In

A self-aware voice that turns even a simple product mention into something worth watching.

Deanna and her daughter sharing ice cream cones outside a local Ottawa shop Deanna laughing with her daughter at a children's museum Deanna out with friends in Ottawa
Why Brands Choose Me

Marketing background at Shopify, so I understand what actually drives sales

Journalism and marketing education with a storytelling focus

Strong understanding of social strategy and audience retention

Natural, conversational content that doesn't feel like an ad

Fast communication and professional collaboration

Experience creating both creator-led content and UGC

By The Numbers

Performance

2,023
Total Followers
452.7K
Views · 90 Days
291K
Accounts Reached · 90 Days
168.7K
Views · 30 Days
8.6%
Avg. Engagement Rate
+1,257
New Followers · 90 Days
Content Mix (90-Day Views)
Reels
94.3%
Stories
5.1%
Posts
0.4%
Viral Case Study

"We Like To Party"

I took a trending audio and turned it into a prank on my brother, texting him the lyrics to "We Like To Party" one line at a time until he thought I was announcing a pregnancy. No ad spend, just editing and attention to detail.

2.2M
Views
1.5M
Accounts Reached
78.8K
Likes
52.3K
Saves
Who's Watching

Audience

Gender
67%
Women
33%
Men
Age Range
13–17
0%
18–24
3.7%
25–34
36.4%
35–44
45.8%
45–54
8.8%
55–64
2.8%
65+
2.5%
Location & Reach
Canada
Leading audience location · 24.1%
94.1%
Reached were non-followers · 90 days
291K
Accounts reached · 90 days
82% of my audience is between 25 and 44, and women in that range make up the biggest chunk by far. That's pretty much the exact demo making the calls on family, home, food, and local lifestyle brands.
Content

What I Create

Motherhood
Local Ottawa
Lifestyle
View Reel
Food
Currently Accepting
Gifted Collaborations Paid Partnerships Restaurant Features Family Experiences Travel Cooking & Wellness
I also collaborate with a close-knit circle of fellow Ottawa creators, so bigger campaigns can pull in multiple voices and content styles without extra coordination on your end.
Partnerships

Brands I've Worked With

JollyBubble Barrhaven La Petite Ballerina Seau de Crabe Latin Sparks Festival Greely Good Market Sped My City
Snackish In Progress
Richmond Estate Winery In Progress
Trapped Ottawa In Progress

"Add a quote from a past brand partner here, a short line about results or working together goes a long way."

Placeholder Testimonial

Instagram Reels

Native, story-led content designed to perform organically and repurpose well as an ad.

Carousel Posts

Multi-slide breakdowns, roundups, and step-by-step content built for saves and shares.

Stories

Multi-frame story takeovers for launches, events, or limited-time offers.

UGC Videos

Raw, unbranded footage delivered for your own paid and organic channels.

Voiceover Content

My voice on your product or story, from ad reads to narrated tutorials.

In-Person Collabs

Ottawa-based events, openings, and market visits. I actually show up, and it shows.

Let's create something real.

Rate card available on request. Based in Ottawa, ON, and open to local and national partnerships.

deanna.spagnuolo@gmail.com @yourspag Ottawa, ON